Do you ever feel like you know just enough about Blogging to be dangerous? Let's see if we can fill in some of the gaps with the latest info from Blogging experts.
Blogging is a concept that started in late 90s. It used to be a way to comment on an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.
What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential.
Here are 5 reasons why you should use blogging as an Internet marketing tool for YOUR appraisal business . . .
1. Blogging is simple. The simplest way to get your piece on the net is through blogging. No advanced skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand experiences with a product [or service] use is like talking to people about their first-hand experience. You're more likely to want to buy, or use, a tried and tested product or service.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base.
Look into the following ways to build your market through blogging: Knowledge can give you a real advantage. To make sure you're fully informed about Blogging, keep reading.
- By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
- By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
- By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
- By joining a blog network. A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
- By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
- By linking to your Web Site. Your blog can be an extension of your current Web presence. Most appraiser's Web sites are about online ordering and selling their services. By placing a link back to ones blog, the appraiser can keep visitors educated about current events in their community, new hires, new services, or changes in technology or the appraisal industry.
- By linking to your printed or eNewsletters. Part of the power of blogging is that it augments more traditional means of marketing. An opt-in eNewsletter like the OurAppraisal.com Appraisal News For Mortgage Professionals is a great opportunity to let current clients know about your blog. Now they don't have to wait for the next newsletter. The can put a short-cut on their desktop to your blog and get current appraisal news whenever they want.
Give your appraisal business a boost by effectively using blogging as an Internet marketing tool.
When word gets around about your command of Blogging facts, others who need to know about Blogging will start to actively seek you out.
Article Source: http://www.articledashboard.com Wirat Muenpan is the webmaster of Article Ecommerce
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