Appraiser Marketing - Three Ways to Drive Word-of-Mouth Buzz

RISMEDIA, Jan. 5, 2007-(Entrepreneur.com) - Most everyone agrees: There's no better advertising than word-of-mouth. After all, a customer (client) who calls you following a personal recommendation from a friend or colleague is more likely to buy (order an appraisal). And that makes the pursuit of positive word-of-mouth every entrepreneur's Holy Grail.

According to  Kim T. Gordon, author of Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business at www.smallbusinessnow.com:

"Today, marketers have created a science out of winning word-of-mouth, or WOM. There's even a Word of Mouth Marketing Association for marketing professionals charged with building word-of-mouth for their companies. The truth is, the right kind of talk doesn't always come cheap, and you have to actively pursue WOM."

For maximum results, build a formalized WOM program using at least one of the following three major tactics.

1. Marketing to influencers
2. Winning PR coverage
3. Seeding viral marketing

Click here for the full article!