What is Social Bookmarking and why should "Appraisal Bloggers" care? Good questions! It's been around for a long time but is just now coming to the attention of the blogosphere.
Social bookmarking is the process of setting up an account on one or many of the social bookmarking sites like Technorati, Del.icio.us, MySpace, Stumbleupon, Google Bookmarks, Yahoo My Web, Digg, Spurl and many others. These seem to be the most popular.
Setting up an account on any of these services is quite easy because they don't want your life story, usually just a user name and password. So - the first time you go to these sites it will take a bit longer but once your account is set up, it's a matter of clicking to the site and bookmarking your page.
What is Digg? Digg is a place for people to discover and share content from anywhere on the web. Digg's Website says:
"From the biggest on-line destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information on-line."
How do they do that? Everything on Digg — from news to videos to images to Podcasts — is submitted by their community (that would be you). Once something is submitted, other people see it and Digg what they like best. If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of their visitors to see. (click here - How Digg works)
For example . . .If you liked this article, or one on black listing, market analysis, etc., you'd click the Digg hyper link at the bottom of the post and that would be registered as a vote that this was an article you found interesting and think should be shared with others.
How would you use Digg on YOUR blog?
Bookmark your page? What page? You bookmark the page of your blog post that you just did. You can put keywords into the form too so others can find your post by keyword. This does two things:
- You get a link to your post - and we all know how important incoming links are for the search engines.
- You make your URL findable by keyword for anyone who uses that social bookmarking service and searches by keyword.
Think of these sites as mini search engines. If you use any of the 'big' search engines to search by keyword you'll get about a zillion returns. How do you choose? Can they all be relevant to what you want to know? Of course not. By using these social bookmarking search engines, the results will nearly always be relevant if the poster picks good keywords and there won't be a zillion returns.
How can you leverage the use of social bookmarking sites? Easy - there are plug-ins available for most blog platforms that allow you to put a line of social bookmarking sites across the bottom of each post. All your reader has to do is click on the icon for the site of his choice and bookmark that post in his own account. Presto - another incoming link!
If you are a blogger, there is really no easier way to get incoming links and get noticed by the search engines. Give it a try! Digg THIS article and see how it works.
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