AUTHOR: Ken Verrett is the owner of Acorn Appraisal Associates, a 22 year old firm offering a wide range of quality appraisal services to the Financial and Business Communities in the greater Houston SMSA
I was a little surprised and disappointed at the lack of appraiser response to the David Biggers, CEO of a la mode, announcement that a la mode intended to create an order assignment feature on their web site at a very low fee for the service. The announcement was featured here. A La Mode Announces new feature
Mr. Biggers announced something BIG. Something that could save appraisers thousands of dollars a year. Something that could change the landscape for appraiser marketing if they choose to use it. Yet there were only five comments to that announcement here on Appraisal Scoop!
Maybe appraisers didn’t take the time to read what Mr. Big announced? Maybe appraisers didn’t think through the implications? Maybe…they don’t care?
Let's Look At The Situation
Let me see if I can illustrate the proposal in a different way….stick with me here…I’ll be short and succinct for a change. Consider the following three models.
- Green is what the Fee Appraiser receives from his local clients currently.
- Yellow is what the Fee Appraiser receives from the typical AMC currently.
- Blue is what Mr. Biggers proposes to offer as an alternative to the yellow.
What Those Three Senarios Mean
If the Cuomo Agreements were to survive as currently written (a debatable assumption, but still we should consider it as a possibility) local lenders will be forced to find an intermediary to order appraisals for their loan applications. The most likely intermediary is an AMC. That’s the business they are in…to order appraisals for lenders.
If the Cuomo Agreements survive, there will be pressure in the next few months for your local clients to begin moving business away from you directly and instead through an intermediary. (The drop dead deadline in early fall….that’s to allow for the pipeline…it takes around sixty to ninety days to process a loan in many instances, so an application taken in October will likely go to the lender after Jan 1st at which time an intermediary will be required.)
Business that you currently get under the green scenario will begin moving to the yellow scenario. You will be doing the same appraisal, you will be doing your same quality control, you will be proving the same service that you do now…but your fee will be $105 less….30 percent less!
Got that?! The same service, the same quality, the same appraisal, but your fee will have dropped from $350 to $245. Multiply that by the number of local lender assignments you receive monthly.
If that calculation gets your attention, you should re-read Mr. Biggers announcement.
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